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There is a great shift occurring. We are stepping beyond the realization that our collective decisions impact the world. We are evolving into conscious consumers. Now drawn to products labeled “all natural” and “eco-friendly”, we have become vulnerable to deception. Unfortunately, these terms are not synonymous with “sustainable”. While a product may be natural, once it is cultivated on a commercial scale it risks posing harm to the environment from which it is drawn.
Transparency is important. Countless hours are dedicated to research so that we may present you with a product that is healthy for both you and the planet. Our top priority is not profit, it is sustainability. With a bit of creativity and excessive scrutiny, we hope to provide you with responsibly sourced alternatives to readily consumed products.
Tru Erf is a platform for stewards to stand together and collaborate in servicing conscious consumers. We are always looking to partner with individuals and entities who are working to uplift humanity and heal the earth.
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Stewards of the Earth
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